White Rabbit Hole.ai — a proposition

Content that
moves.

Communication & creative content — boosted by AI. Events, social, branding: we build the visual world around your brand.

ForWinamp
ByWhite Rabbit Hole.ai
2026Brussels
White Rabbit Hole.ai
02 · What we do

Visual content that amplifies.

Generative AI content

We combine generative AI with creative direction to produce visuals, clips and social assets that look real, feel on-brand and scale without limits. Strategy and coherence built in from day one.

Multi-platform delivery

One brief, every format. From a single shoot or generation session, we adapt content for TikTok, Reels, YouTube and OOH — without starting from scratch each time.

Visual identity & consistency

We define the visual DNA of your brand and keep it consistent across every touchpoint. Same look, same feeling, same story — whether it's a story, a campaign or a venue takeover.

White Rabbit Hole.ai
Chapter I · Our approach
Generative AI Creativity & Storytelling
DPRTMNT Club
White Rabbit Hole.ai
04 · Creative direction
White Rabbit's role

Art direction.
Strategy.
Generative speed.

We are art directors, visual strategists and brand thinkers. We define the creative language of your platform, build the narrative that resonates with your audience, and produce the content that proves it — at speed, at scale, with generative AI.

MrVander Club
White Rabbit Hole.ai
06 · The process

The brain first.
Then produce at scale.

01 — Once
Creative Brain

Brand DNA, visual style, tone of voice, cultural positioning. Defined once. The system stays coherent forever after.

02 — Ongoing
AI Production

Hyper-realistic visuals, music clips, avatars, social assets — generated at speed, always on-brand, without starting from scratch.

03 — Automated
Delivery

Every format, every channel. TikTok, Reels, YouTube, OOH — adapted and published automatically.

Skybar · Beirut
White Rabbit Hole.ai
07 · Social amplification
Social-first production

Every format.
Every channel.
48 hours.

One shoot becomes 20+ platform-ready assets. Vertical for TikTok and Reels, horizontal for YouTube. Dynamic cuts, trending audio — delivered fast.

TikTok · Reels · Shorts
YouTube · OOH
48h delivery
ULTRA Lounge Bar & Restaurant
Portland Sq · Toronto
White Rabbit Hole.ai
08 · Our services

What we create.

Video animation & music clips

AI-generated video animations and music clips for artists and brands. From concept to final grade — cinematic quality, fast turnaround. Live performance captures, studio sessions and generative visuals.

Avatar & digital twins

AI-generated artist avatars and digital twins. Hyper-realistic visual identities that perform across social, games, and virtual stages — owned fully by the artist.

Visual storytelling & branding

Editorial brand identity, campaign visuals, and cultural narrative. From artist logo to full visual universe — the look and feel that makes a creator unmistakable.

White Rabbit Hole.ai
09 · Who's behind it

25 years.
One craft.

A senior creative pair from day one: an art director with two and a half decades of international brand work, and the producer who keeps every project on the rails. No juniors, no handovers.

Alberto Maccari
Strategy & Creative Director · Founder

Alberto
Maccari

Art director and photographer, based in Bruxelles. From TBWA, Havas and JWT in Milano · London · Düsseldorf, to Head of Creation at Isobar Dentsu, to founder of White Rabbit. Twenty-five years of brand communication — always with an editorial eye.

+32 (0)470 841 722
linkedin.com/in/albertomaccari
Luca Chiappetta
Growth & Business Development

Luca
Chiappetta

Luca drives new business and partnerships at White Rabbit. He identifies opportunities, builds relationships with clients and platforms, and makes sure every project starts with the right brief and ends with a result worth talking about.

+32 02 646 31 90
Brands we've worked with · 2001–2026
White Rabbit Hole.ai
10 · Let's build

Let's talk
about Winamp.

Growth manager Luca Chiappetta
Growth Manager
luca@whiterabbithole.eu
+32 02 646 31 90
Strategy & creative director Alberto Maccari
Creative Director
alberto@brusselswhiterabbit.com
+32 (0)470 841 722
Studio White Rabbit Hole.ai
Brussels · Belgium
whiterabbithole.ai
Sq. de Meeûs 35, 1000 Bruxelles